Language and gender

One of the facts that influences our way of using language is our Gender. Obviously, every person is different, but we can still find some patrons in the way women and men speak, basicly there are differences in the expressions and the use that both genders give to language. These differences in the way men and women speak often produce misunderstandings between them. The main differences in the way women and men speak are:


-Language is more important for women (and they speak more)



-Women have more ability in communicating


-Men talk about facts, while women about feelings


-Men use language in a competitive way; women, in a cooperative way.


Adds Activity


We also look that in advertising there are many stereotypes about women and men, and that some adds are focused and intended for men and other for women. to understand this better we make a acitivity where we make adds trying to focused on men and onether one on women. In the end it was impressive how both adds (one of pair boots, the other of a perfume) were full of stereotypes regarding both genders and how adds can use many of this stereotypes to focused the people they want to buy the product.