Language and gender

-Language is more important for women (and they speak more)
-Women have more ability in communicating
-Men talk about facts, while women about feelings
-Men use language in a competitive way; women, in a cooperative way.
Adds Activity
We also look that in advertising there are many stereotypes about women and men, and that some adds are focused and intended for men and other for women. to understand this better we make a acitivity where we make adds trying to focused on men and onether one on women. In the end it was impressive how both adds (one of pair boots, the other of a perfume) were full of stereotypes regarding both genders and how adds can use many of this stereotypes to focused the people they want to buy the product.

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